So, hopefully by now, you’re dating more.
Last week’s Ube-Blog post covered ‘how to get more dates.’ If this worked out for you, awesome! Now, let’s talk about creating a connection with your dates (or ideal customers). Without that connection, they’ll very likely never commit to you, meaning, buy from you. And that’s extremely counterproductive, isn’t it? After all, we’re not here to have an expensive hobby, we’re here to have a kick-a** business!
This week’s post is about using storytelling to create that connection, that emotional engagement. A prospect becomes a buyer when this connection is made.
Here’s a great anecdote about Red Bull that I found while reading a website called the Brand Strategy Insider:
“People don’t just buy products (and services). People buy the products (and services) that align with the stories that they tell themselves about their lives.”
This is the power of emotionally connecting with a prospect through brand storytelling.
When you nail this, something amazing happens. Your brand and product become part of a story that your prospect believes about themselves. Kind of crazy, isn’t it?
This just will not happen with fact-based copy. If you need help getting in touch with how to tell stories about your brand, you need to use your “why” as often as possible. Start by checking out Simon Sinek’s Ted Talk, “Start with Why,” on Youtube.
Here are a few more tips for you as you start storytelling for your brand and business:
- Use people in your stories as often as you can (even if you have to create a fictional person, your avatar will relate with a story about a person’s transformation).
- Use a journalists’ trick of the trade and answer the following questions:
- Who, what, where, when and why
- Tell your audience what you’re going to tell them in your introduction, then tell them (the body of the story) then, tell them again in the conclusion.
- Approach writing your brand story like a fiction writer:
- Set the scene (your introduction)
- Then, go into the body of the story (usually using problem-solution)
- End with the transformation
Find a couple of your favorite brands who keep you transfixed with their brand storytelling and study what their doing right. Also, it will help you to write a Founder’s Story if you haven’t done so yet. This is a story that should be front and center on your brand’s platform (social media portals, newsletters, website copy, etc.), If you’d like help with writing one, head on over to Livinguber.com, and right there on the home page, you can download a free guide for this! BOOM!
I love the book “Winning the Story Wars: Why Those Who Tell – and Live – the Best Stories Will Rule the Future,” by Jonah Sachs. Here’s the link to it on Audible.com.
How comfortable are you with storytelling for your brand? What stories do you think are the most telling to engage your ideal customer avatar? Drop me a line at firstname.lastname@example.org and let me know what’s working for you or where you might need some help. Brand storytelling is something I love to do and have done in one form or another for two decades (as a journalist for almost 10 years and now, as the founder of both Verde Brand Communications and LivingUber.com. I’m a great resource for you on this topic, let me know how I can be of