As much as we would like to avoid them, we often can’t. Yes, it’s true, we are all susceptible to the social media crisis. And in today’s fast-paced environment, it’s best to be prepared by having a crisis aversion plan in order.
Managing such a crisis takes skill, prompt attention and authenticity. Brands and businesses today have everything to lose and nothing to gain when leaders and practitioners choose to not have a plan in place, at the ready, for when a crisis may strike.
Because of the nature of social media (read: citizen journalism, every fan or follower has a potential soap box from which to shout a complaint from the rafters) a crisis can evolve like wildfire. But with a little preparation and smart, swift and authentic action, you can survive and perhaps even build a stronger rapport with your fans and followers.