image courtesy of www.spinsucks.com

As much as we would like to avoid them, we often can’t. Yes, it’s true, we are all susceptible to the social media crisis.  And in today’s fast-paced environment, it’s best to be prepared by having a crisis aversion plan in order.

Managing such a crisis takes skill, prompt attention and authenticity. Brands and businesses today have everything to lose and nothing to gain when leaders and practitioners choose to not have a plan in place, at the ready, for when a crisis may strike.

Because of the nature of social media (read: citizen journalism, every fan or follower has a potential soap box from which to shout a complaint from the rafters) a crisis can evolve like wildfire. But with a little preparation and smart, swift and authentic action, you can survive and perhaps even build a stronger rapport with your fans and followers.

The Gablepr.com blog provides a great primer to us all on proper etiquette and best practices to manage a social media crisis before it manages you or your business. Read the informative post here.