In the first 10 months of KEEN’s Live Monumental campaign – which launched in July 2015 – the program and road trip have traveled 7,500 miles across 25 states, captured more than 40,000 petition signatures, rallied support from more than 50 businesses, and hosted more than 47 events – including a reception on Capitol Hill in October that marked the finale of the 2015 tour and start of KEEN’s 2016 campaign efforts.

This cross-country journey united KEEN with local communities and citizens with the common belief and commitment of establishing permanent protection of America’s public lands.

Along the way, hundreds of hours of video were logged and photos taken to create: the Live Monumental film.

The global premiere of KEEN’s documentary film debuts at the Wild and Scenic Film Festival on Earth Day, Friday April 22, at the Cowell Theater in San Francisco. The 18-minute film showcases the KEEN team’s epic journey from Portland, Oregon to Washington, D.C., to raise awareness for the preservation of 3 million acres of public lands, and will be a featured film in this year’s Wild & Scenic Film Fest – which celebrates the natural world through environmental and adventure films, while instilling a deep appreciation and a sense of wonder.   

From breathtaking vistas of our country’s dramatic landscapes to the trials and tribulations of driving a yellow, 1976 GMC RV cross-country to engaging local support and Congressional leadership on Capitol Hill, the film captures the true spirit of the campaign and drives home the timely importance of protecting our public lands for future generations. At the premiere in San Francisco, the RV will be on hand, the yellow carpet will be rolled out, and the public can get a firsthand experience of what the road trip entailed.

Following the premiere, the yellow RV will embark on its second cross-country mission in the form of a 10-stop KEEN Live Monumental national film tour to continue to raise awareness about public lands and national monument designation. The tour will stop in: Palo Alto, CA., Las Vegas, NV., Boise, ID., Portland, OR., Washington, D.C., Lewisburg, WV., New York City, N.Y., Asheville, N.C., Johnson City, TN., and Nashville, TN. The film will also continue on with the Wild & Scenic Film Fest through January 2017.

Since the start of the Live Monumental campaign, two of the five target areas that KEEN has focused on advocating for national monument designation have been protected – Boulder White-Clouds in Idaho was designated Wilderness in August 2015, and Mojave Trails in southern California was one of three new national monuments signed into law by President Obama in February to create the largest protected desert in the world. The remaining three areas KEEN aims to help protect include: Owyhee Canyonlands, OR, Birthplace of Rivers, WV, and Gold Butte, NV.

With a focus on gaining further support nationwide from businesses, the Department of Interior, and Obama Administration, the Live Monumental film tour is an effort to celebrate the places we play, while urging our nation’s leadership to protect these lands for their recreation, environmental, historical, and economical significance through the Antiquities Act created by President Theodore Roosevelt in 1906.

Following the 10-stop tour, KEEN’s Live Monumental film will be landing on more than 75 college campuses across the country from Sept-Oct. as part of the Outdoor Foundation’s “Campus Challenge” to educate students about the environment, recreation, and outdoors.

Bravery in Business Quote

“If there’s one thing that unites all of us, it’s the ability to get outside and explore.” – Kirsten Blackburn

(click to tweet)

The Cliff Notes

  • The Keen Effect Team is all about using the company as a vehicle for positive change
  • Wild and Scenic developed from a river conservationist program, founded in 1983 by citizens facing dams, and protesting them. It ended up being a 16 year fight before the conservationists won
  • They decided to host an environmental film festival on the site, which turned into Wild and Scenic
  • Live Monumental is a fan-based activation campaign with the goal of protecting 2 million acres of 5 of the most incredible landscapes in the country
  • They road tripped across the country, activating communities, and filmed it, turning it in the Life Monumental film
  • This coming Earth Day may be one of the most important Earth Days for the outdoor industry. The outdoors can have the effect of bringing together a disjointed country
  • Films have the power to change the world, and are one of the most effective tools for motivating people
  • Local communities are an essential ingredient to creating change that lasts

“Now more than ever, the conversation about America’s public lands is critically important.” Kirsten Blackburn

(click to tweet)


Habit for Success

Never take for granted the beautiful world around you. Take time out of your day to enjoy it, and make real efforts toward preserving it.

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