We entrepreneurs are crazy busy. Between keeping our business going, spending time with family and friends, and all the other stuff we have to do just to keep life going, we’ve got a lot on our plates. Passion driven-entrepreneurs are can-do people, we love helping out and getting something done….
Social media is a great way to get your message out and communicate with your clients. But if you’re looking to reach a really broad audience and get the word out to your local community, you should consider trying to get some traditional media—the local media—to talk about your business…
What’s the most important thing to your customers? We talk so much about marketing and social media and finding out what our avatar does that it’s easy to lose sight of the thing that matters most to them: an amazing product. Building the best product possible should be a top…
Criticism can be really hard to receive. It doesn’t matter if the person offering it is doing so kindly and with good intentions, these are difficult conversations. This is true on a personal level, and also with our businesses. We’re so passionate about our work, we pour so much of…
Customers are one of the most important assets any company can have. We’re all so grateful for the people who fall in love with our brands and love our products! I’m talking about our lifers – our loyal, long term customers. These are the people that repeatedly come back…
We’ve been talking a lot about using narrative and stories and personality to market your business recently. It’s such an important part of your brand identity. Stories sell! Let’s dig into what that means. WHAT’S YOUR STORY? Instead of just seeing a cool product, people want to know the…
Dear Founders, When I was a professional raft guide (in so many ways, the best job I’ve ever had!), we guides had a saying: “There are those who have flipped, and those who will flip.” Flipping the raft was just about the worst – and most persistent – fear we had in…
I get to join my amazing colleagues and industry cohorts this week up in Salt Lake City for the Outdoor Retailer Summer Market 2016 trade show. I’ve been attending these amazing shows for just about 20 years now. It’s been a constant part of my annual travel and I’ve attended…
Hello my fellow #OutdoorFounders! I wanted to share some cool news! Intrepid Entrepreneur pulled in stellar media coverage from the Gear Institute (link is below). I’m pretty much stoked beyond recognition! The Intrepid Entrepreneur pulled in some stellar media coverage from the Gear Institute (link is below). I’m pretty much…
The other night I Google’d “race weight.” Yes, I did. True confessions. There’s a pretty good reason for this, and yes it involves a race I’m signed up for. The Mt. Evans Hill Climb road bike race is a mere 17 days away (but I’m not counting….), and I know…
