Dylan Enright Headshot


On Monday, May 16, 2016 the JOBS (Jumpstart Our Business Startup) Act went into effect in our country and the rules of investment and fundraising were altered forever.

What happened on that day changed everything. Meritocracy stepped into the entrepreneurial funding equation and people — ordinary people — not just accredited investors, got the lane to invest in early stage companies.

This opportunity extends far beyond donating money to a single product. Instead, it’s investing with a stake and a return if the project does well over time.

I’m off the charts stoked to be talking about these exciting changes with Dylan Enright of Wefunder, an equity crowdfunding platform that launched on May 16th, just as this new form of crowdfunding was made legal.

The power of Wefunder and the new opportunity for equity crowdfunding is that they’re keeping alive the American Dream, making it possible for anyone with a great idea to get that idea to market. Banks and big time investors who used to be the gatekeepers of innovation are no longer the only way to fund a new company.

As Dylan says, “Even if you have the best idea in the world, it costs a little bit of capital to get it off the ground.”  And this is what Wefunder is doing: helping early stage companies get investments from average people taking a risk on your idea because they believe in your story. If your company does well, so do these people who helped fund it. People can invest as little as $100!  

The first step toward harnessing the power of the crowdfunding platform is to understand it. My hope is that Wefunder’s Dylan Enright can help bring clarity to your decision around gaining traction through securing creative capital.

If you know anyone with a dream project (or maybe you have one yourself) and are afraid to start, this conversation with Dylan is an incredible, and I hope, inspiring experience you won’t want to miss. Thanks for listening!

Bravery in Business Quote

“Before this there were a select few people sitting behind a desk who decided the fate of your business . . . we’re letting the community decide.”– Dylan Enright

(click to tweet)

The Cliff Notes

  • Wefunder started in Boston 2012, some friends wanted to invest in each other but were only able to donate (investing was illegal). To change this they got people to sign petition stating their intent to invest in early stage companies. Added up to millions of dollars people would invest if legal, and this got the attention of Senators and eventually people in Washington D.C.
  • Dylan got involved with the company after that. He was “Employee #1” at Wefunder
  • Dylan believes that giving everyone the ability to invest or raise money for their company is leveling the playing field. Before, only a select number of people got to decide what the next innovation would be.
  • Crowdfunding brings meritocracy and makes it easier for anyone everyone to make their own American dream by telling their story online. “Break the Monopoly of the Rich”
  • Lead-up to Wefunder launch (May 16th) was crazy. They wanted to come out strong w/more companies than their competitors. Really busy getting all these companies and pages ready.
  • Wefunder’s platform aims to make visitors to the site to feel like they are in the room hearing the pitch right from the founders.
  • Wefunder is not protecting people from risk. Early stage companies are very risky to invest in. Wefunder is creating an uprising against buying safe.
  • Outdoor active lifestyle markets were built on back of inventors who went big with their ideas and took big risks. Crowdfunding makes this possible for companies of all sizes.

 

“It’s not just a donation. You’re investing your money with founders and understanding that you’ll be earning a return if they do well.” – Dylan Enright

(click to tweet)

Resources

 

WeFunder.com

Dylan’s email: Dylan@WeFunder.com

Transcription (click to expand)

Kristin Carpenter-Ogden: Kristin Carpenter-Ogden here reporting in for duty on the Intrepid Entrepreneur Podcast. We are living in amazing times, everybody. It truly is an incredible time to be a founder, especially a founder in the outdoor active lifestyle markets. Did you know that wefunder.com, the equity crowdfunding platform of choice for the outdoor market–I went ahead and added that in because Dylan Enright who’s my guest today, who’s the Director of Operations at wefunder.com, is one of us. He’s a total outdoor enthusiast, and he has a personal mission to build a number of outdoor startups on the Wefunder platform. May 16th, 2016 changed everything for entrepreneurs in our market, and for entrepreneurs in every market. And the Wefunder platform is creating a level of exposure never seen before for entrepreneurs and inclusiveness in terms of opportunity. I got to sit down with Dylan today to talk about what it’s been like to launch Wefunder around the May 16th timeframe. So, obviously they existed before that but May 16th really changed everything because they were able to go live with the portal. And today, you get to hear him talk about it firsthand right here on the Intrepid Entrepreneur. So I don’t want to waste any more of your time. I want to get right down to it with Dylan Enright of wefunder.com. Here we go.

Kristin Carpenter-Ogden: Dylan Enright. Welcome to the Intrepid Entrepreneur Podcast.

Dylan Enright: Thanks for having me, Kristin. I’m excited about it.

Kristin Carpenter-Ogden: Holy crap. Excitement is not at all what I feel. I am, like, off-the-charts stoked that you’re here because what you and the Wefunder platform bring to the outdoor active lifestyle markets and my entrepreneurs is nothing short of a game changer, Dylan. So, you’re here today to help open eyes and bring people into the movement of equity crowdfunding but you’re also an entrepreneur in your own right. So let’s start there. Let’s start with the founding story of Wefunder and how Mr. Dylan Enright, who happens to also be one of us, audience–you like to ski, you like to ride, etc. Correct?

Dylan Enright: I do. I love all those things.

Kristin Carpenter-Ogden: How did you get involved with Wefunder, and tell us the story. Tell us the founding story.

Dylan Enright: Sure. So I missed the founding story as it were. I joined as Employee 1 a little after a year after Wefunder was founded.  It was started by a couple guys–Mike Norman, Nick Tommarello, and Greg Belote in Boston in 2012. They were frustrated because they wanted to invest in their friends. They had friends in Boston starting cool companies, and they weren’t allowed to give them $500–to invest $500 in their friends’ ideas. They could donate to them just like you would on Kickstarter, but actually, investing for a slice of their business that help [come?] get things off the ground was illegal. So they started with a petition.

And they had thousands of people to sign an intent to invest millions of dollars in early stage companies. And that’s got the attention of some senators like Sen. Scott Brown, Cong. [inaudible] Henry in North Carolina, and others to help them kind of get a voice in Washington and bridge a gap between–Republicans on one side and Democrats on the other—to help write this law and push it through into the JOBS Act in late 2012. And Mike was actually in a [Rose Garden]. He was able see Obama sign the law that he helped draft. And then here we are four years later, and it’s finally been pushed into reality by the SEC, and now it’s finally legal for everyone to invest in early stage companies which is really, really exciting.

Kristin Carpenter-Ogden: So it passed last, like, Q4 of last year but it was enacted on May 16th. Is that correct?

Dylan Enright: It was passing Q4 of 2012, actually.

Kristin Carpenter-Ogden: Okay.

Dylan Enright: In the sense that Obama signed the JOBS Act back then. I’m pretty sure that’s the date. Forgive me if I’m off, by the way. And then what happens is all these regulations, they’re handed off to other government organizations to write down the details. We have to flesh out the details. And the SEC took a lot longer than we expected and certainly a lot longer than we hoped to write thousands of pages of legal framework for this law to make it happen. And here we are four years later which was certainly–this piece, Title III of the JOBS Act–it was certainly the scariest for them in a sense that they’re opening the doors for everyone.

No longer disaccredited investors who essentially have a little bit more money to lose. The rest of us who don’t have as much money to lose to invest in risky early stage companies. So it took a while for them to kind of iron out the details. And we were lucky enough to be able to get feedback along the way until they finally said in November: “We’re launching this in May. We’re finalizing this.” And on May 16th–it all went live last Monday, so now we’re up. And you can invest as little as $100 in all sorts of companies including outdoor brands and stuff to help you enjoy the outdoors.

Kristin Carpenter-Ogden: So we hit SlingFin and Martin Zemitis last week here in the Intrepid Entrepreneur which I was super excited about because it literally was [snaps fingers]. I interviewed him the day before this went live. And has was just bouncing out of his seat, like, excited, like–you brought his dream company to life. He had no other way to fund it while still keeping his vision intact. And I feel like what he did with SlingFin with your platform epitomizes what you have here on your website: “Break the Monopoly of the Rich.” And kind of the way that brand equity, VC, even Angel Dollars have been made available to entrepreneurs and even to established companies that are entrepreneurial-owned in our space.

We have literally had a bottleneck on innovation because of consolidation and the corporate purchasing, if you will, of companies in our space. But as we’ve seen things change with people researching, engaging with brands online, being able to buy direct from brands, but also going to a wholesale store–like, it’s a consumer’s choice, I believe, that’s driving all of this. And my sense of it is, Dylan, is that Wefunder has extended the choice to engage and support brands to a whole new level. And when brands really get it right–when they’re really engaged and emotionally connected with their target customers, they want that. They want to be part of the game. And you’ve brought a level to that that’s never been in existence before.

Dylan Enright: Yeah. It’s exactly right, Kristin. I mean, before this, there were a select few people in [inaudible] or sitting behind a desk at a bank that decide whether the fate of your business was good or bad. Right? They decided to write you a check to help you expand or not. And we’re really opening that up to let the community decide, to let your fans decide. Right? Martin and SlingFin can go out to all their enthusiasts that know that their tents are the absolute best in the world and say, “Hey, help us. Join our team. Invest in what we’re doing, help us get to the next level, help us share this gear with more people. Help us expand it to [Backcountry?] and Gear. Help us expand it to [backpacks?].” Come on the team and then they’re creating this pool of people–even if they invest as little as $100, now these people are, like, super evangelists for their brand. They’re going to do nothing short of mention SlingFin everytime they’re on a camping trip, everytime they’re at a party outdoor with friends.”

Kristin Carpenter-Ogden: Mm-hmm.

Dylan Enright: And now they have these people all over the world who are champions of their brand, and it’s really exciting for them. So it’s not just about the capital, it’s about creating a group of people that really love and are literally invested in what you do.

Kristin Carpenter-Ogden: So [tell us?] how your life has changed over the past week. Okay. Just so my audience knows, we’re recording this just about a week and a half or so after May 16th, 2016. And Dylan, you serve Wefunder as a Director of Operations. What was it like having the switch flipped on Monday, May 16th? What happened in your world at Wefunder?

Dylan Enright: The lead up was really the craziest part because we wanted to come out strong with more companies than anyone of our competitors which we’ve done. Wefunder alone has more offerings than the entire industry combined, as well as almost 5x number of dollars as all of our other competitors combined. But the lead up in the May 16th was getting all these companies like SlingFin, ready. And then we took the train around the country to find the coolest companies in the US–Martin and SlingFin being one of them–and then we did our best to craft all their stories online, spent countless nights ensuring that their vision–whether it’d be Martin at SlingFin or Nicki at Rodeo Donut in Seattle or Bernard developing a community on the south side of Chicago–their story was well-crafted online. So anyone can feel like they can walk in essentially into the room with these people and shake their hands, work there on Wefunder. We wanted to give everyone that possibility of meeting Martin and hearing his passion and his vision on Wefunder. And getting that already for May 16th was a long and very difficult and really exciting time. And then the hammer came down, things changed, our website broke–May 16th, there was tonight of traffic–

Kristin Carpenter-Ogden: Broke, like, it broke in a bad way? Like a car [inaudible] broke?

Dylan Enright: It broke [inaudible] good and bad way in the sense that we had so many people hit our site at once that it couldn’t handle it. And–

Kristin Carpenter-Ogden: Wow, that’s awesome.

Dylan Enright: We’re breaking, trying to fix holes and ensuring that everyone was able to invest. But it’s been a wild ride ever since. We’ve had a lot of money come through, but I only got a little more sleep these last couple of days, and we’re excited to kind of–to keep it going and keep the momentum going so Martin can sort of fill his [inaudible] and expand the brand that he loves.

Kristin Carpenter-Ogden: Well, it’s incredible, what you’re doing. One of the things that I love about crowdfunding and obviously equity crowdfunding, is it’s a storytelling platform. So the same way maybe in the past we had to go pitch VCs or–all of us watch Shark Tank, I’m sure. That whole, like, pitching process happens in a storytelling format right there on the Wefunder website. Correct? Like, that’s mainly the place where people interface and actually can raise their hand to become an investor.

Dylan Enright: Exactly. Yeah. We have to boil down their entire story into one webpage. You have to be able to sit there into the room and feel like you’re shaking Martin’s hand.

Kristin Carpenter-Ogden: Mm-hmm.

Dylan Enright: And hear his story. And that’s something we think we do really well at Wefunder, and we strive to do better on our platform.

Kristin Carpenter-Ogden: So can you help my audience understand, like, what is the single most useful point of conversion? Is it imagery, is it video? Like, what is it about the page that you see really tips for people?

Dylan Enright: We’ve been thinking about that a lot these last couple weeks, actually. We’ve actually just redesigned the profiles these last couple of days that just went live late last night. Important pieces are: 1.) understanding what you’re getting into. A lot of people, they had no idea this wasn’t possible and they have no idea what this is, to invest in an early stage company. How is it different than the stock market or just saving with your bank? How is it different than investing in Apple? So better explaining what it is you’re buying whether it’d be share or debt [inaudible] shares and how you earn money is something we’ve iterated on and tried to improve over these last few days really quickly, and we will continue to try and improve. Because it’s not just a donation. You’re investing your money with founders like Martin and understanding that your money isn’t just going to a black box.

You’ll be earning a return if they do well, if they sell for X amount of money, this is approximately what you’re going to get back. Certainly, that piece is very important. But as for terms of the story, we want to place people in front of people like Martin. So the video and the in-depth Question & Answer–we want people to be able to feel as much as possible as they’re the ones in the room asking the questions, shaking his hand, hearing his passion, seeing his kind of genial and great nature and just passion for what he does, sitting on the sewing machine–we want to place people right there in SlingFin. So it’s a matter of copy and images and a narrative that sort of draws you in and gives you as much information as possible. Well, I’m not overselling you. Right? We don’t use any tactics to–or projections. We just tell it like it is. And best companies like SlingFin really have something great to offer, so we don’t have to oversell.

Kristin Carpenter-Ogden: I’m looking at the page right now. And just so everybody knows, it’s wefunder.com/slingfin. S-l-i-n-g-f-i-n. And the Wefunder site is obviously wefunder.com. It’s definitely worthwhile. I’m checking this out. So one of the other questions that I have here, Dylan–and thanks so much for helping me educate my audience about this–is why do you think Wefunder is such a great solution for companies in the outdoor active lifestyle market?

Dylan Enright: Yeah. I’m especially excited about this for the outdoor market. I mean, I grew up in Utah and [inaudible] way too much gear over the years as we all have.

Kristin Carpenter-Ogden: There’s no such thing as way too much gear.

Dylan Enright: No such thing. But all these brands and all these cool things that we use and love and rely on. I mean, outdoors were started by 20-year-old kids in their garage, right? They said, “I can build something better. I can make a tent that withstands 150mph wind. I can make a warmer jacket. I can design a GoPro.” But so often, they’re there and they’re tooling around or they’ve innovated and they can’t get the financing to kind of take it to the next level to make their first order to actually get the supplies so they can go to REI and say, “Hey, I want to make 1,000 units and try selling it on your floor.” That’s not a trivial amount of money. It costs a little bit of capital to get things off the ground.

And even if you have the greatest idea in the world, and I’m sure there are hundreds if not thousands that we’ve never seen on the shelves and never seen in our favorite gear store because they just didn’t have that first $50,000 or $100,000 that would take them from the bench at 1:00 a.m. tooling in their garage to actually being able to produce something that they can sell and market and kind of get that through that [kazam?] of getting some attention so they can get real orders and get this gear out to their customers. And that’s a need we think we can fill. Where a 25-year-old kid with a great idea can come onto Wefunder–we can help them tell their story and they can raise that first round of capital so they can take it from idea and prototype into production and into five stores and then beyond. And then from Utah to Colorado to Idaho across the country and to our outdoor enthusiasts everywhere.

Kristin Carpenter-Ogden: Right. I love that on your website it says, “Invest in The Hard Moonshots.” And it’s so perfect for this because it’s not like your platform rewards people who are trying to create something that will shield investors from risk. You’re literally the guys who are, like, “Let’s enable people to invest in a flying car.”

Dylan Enright: Yeah.

Kristin Carpenter-Ogden: Or in the case of Martin. Like, if he built a $3,200 tent, that would be super hard to push in an outdoor specialty store–and I’m not saying it doesn’t belong there, I think it definitely could be there, too. But that’s not exactly, like, the first trick out of the bag when you’re pitching a VC or a brand equity company. I know. So where we’re going with this is as we talked about in our pre-interview call, Dylan, the outdoor active lifestyle markets were literally built on the back of entrepreneurs who went totally big and who innovated first, who created products that made what they love doing outdoors even better and brought more people into it. They built our markets across bike, outdoor, snow, endurance. Hands down, nobody can, like, deny that. And back in the day, I interviewed one of our clients at Verde, Oliver Steffen from G3, and he created his first avalanche probe pole in his basement–this was 20+ years ago, I’ve been in Vancouver, B.C.–and he just basically did that because he didn’t want to spend the money on how much it was to buy one in his local store. Then he brought it back in–I’m sorry, he called the store, asked to talk to a buyer, the guy happened to be there that day. He’s like, “Yeah, sure, come on in.” And the buyer literally was like, “Okay. This is a great product that you just made in your basement. Here’s how I can sell it. You have to price it at this–blah blah blah blah.” Like, he literally helped him kind of introduce it to market.

That just doesn’t happen anymore. #1, the buyers are buying product they have so much pressure the buyers in the retail stores are almost afraid to take risk on because they know that it may not sell. So they’re buying the safe products which shuns innovation right there, and it kind of just drops back and reverse engineers all the way back to quashing the innovation and the entrepreneur. And what you’re doing is, literally, like, creating an uprising for that. And the timing of this with how people interface and buy from brands today or discover brands is incredible. And so I think what’s important for my audience to know is, like, “Yes, your people are out there. Yes, you can create a product for them, but the Wefunder platform is almost a little bit, in my mind, as a podcaster, like the iTunes platform. It’s, like, where you get discovered. I mean, are you guys constantly building your reach and trying to grow traffic to your site to benefit your brands? Because that seems like a big boon for somebody who wants to undertake equity crowdfunding on your platform.

Dylan Enright: Yeah, certainly. And it is and it should be. I mean, on one hand, this is crowdfunding. And much like Kickstarter, the companies that come on on Wefunder start raising should be ready to bring their own community to invest. Right?

Kristin Carpenter-Ogden: Mm-hmm.

Dylan Enright: [inaudible] people who have bought a tent or bought a doughnut before have obviously bought in already. And they’re going to be a great first reach out as a potential investor. But then we know–we hope that a lot of companies can benefit from the larger Wefunder community which right now is it about 60,000 investors. And what’s really cool is that there’s so many different ideas and so many things happening at Wefunder. It’s not just outdoor year, and it’s not just communities on the south side of Chicago. It’s fashion brands and it’s new LED sound visualization systems for concerts and then in the home. And it’s, like, everything and anything.

So you get to–you, like, surface your company and your idea in front of all these people who came to Wefunder to invest in one specific thing or one specific interest, and now they’re exposed to all sorts of stuff. You could just be an outdoor enthusiast and come on to Wefunder and find–hopefully soon–companies building tents and companies–we design the kayak and the next GoPro and the thing that we haven’t even thought of yet because some 23-year-old kid is working in his garage right now.

Kristin Carpenter-Ogden: Mm-hmm.

Dylan Enright: And we’re really excited. They’re just, like: “This could be a place for all sorts of start-ups and small businesses of every sort.” That you can come on Wefunder and discover and you can invest and–a donut factory on one hand for $100, you can invest in a flying car on the other. And no is more valuable  or more exciting than the other. This is all source of innovation happening across industries, and you can go to discover all of it on Wefunder.

Kristin Carpenter-Ogden: So my favorite thing that I’ve seen on your site so far, Dylan, is you guys, your goal, it seems, is saving the American dream. That’s no small goal, right?

Dylan Enright: It’s no small goal. But why shoot small? Right?

Kristin Carpenter-Ogden: Right.

Dylan Enright: Like any of the entrepreneurs, we try and help–they’re all shooting big. And we’re no different.

Kristin Carpenter-Ogden: Right. So is this platform–like, the last question I have is if I have an entrepreneur who’s listening and maybe this is, like, the thing that’s made him or her feel like they can make their idea go, can you give them, like, your top steps? Like, maybe the Top 3 to 5 things they have to have ready before they come to Wefunder?

Dylan Enright: Yeah. Totally. And I want to come back to the saving the American dream. But the first thing is to be successful on crowdfunding is you should have some sort of base of customers or fans or group of people out there that already sort of know what you’re doing, and either enjoy it because they’ve already bought it, they know you or they see the potential in it. Because it’s crucial that you’re able to drive as a [inaudible] sort of initial momentum. We are–frankly, apart from featuring one company over another on Wefunder, it has all our measures of sorting and putting companies in front of the larger Wefunder community are completely objective. And they have to be. One of those objective measures is investment volume. And so, a community that can come on with sort of a group of fans already has a much greater chance of kind of getting that initial $20,000 or $50,000 or or $100,000 so that they’ve surfaced themselves in front of the rest of our 60,000 investors. That’s crucial piece 1.

The other piece is [inaudible] and a willingness to help us tell your story. Right. So often, founders come online and they think it’s some sort of golden ticket or silver bullet that they just put their company up on Wefunder with a few lines about what they do, and they just expect hundreds of thousands of dollars all of a sudden walk through the door. But investors aren’t stupid. That’s the kind of reason we started this is we think all these investors are smart enough to realize what a good investment is and what isn’t. and the more information you give, the more pictures, the more story, the more videos–just the larger the window you give into your business, the much greater chance you have of convincing somebody in South Korea or in Germany or in New York to extend your check.

Kristin Carpenter-Ogden: Mm-hmm.

Dylan Enright: So willingness to kind of open up your business and tell a complete story is key. Right. This isn’t a silver bullet in the sense that it’s easy as clicking 1, 2, 3 buttons. We make it pretty darn easy but you have to be willing to kind of share what you’re doing and share that passion and explain exactly who you are and why you’re the one to make it happen. Why you’re going to win. As Martin [inaudible] says, he makes the best tent in the world. So we crafted a profile that explains that. And if you believe that this is really the guy and he’s going to make the best tent in the world, then you got to invest. But if we just said a couple lines about making some cool tent, it’s not going to sound any different than anything else out there. Why are you different, and be ready to explain it, and tell everyone about it, and if you really are, then there’s going to be a whole lot of people lining up to join your story.

Kristin Carpenter-Ogden: So those are the Top 2, really. It’s basically coming in with a semblance of a community of the right people to help start the building process and then understanding what your story is to those people. How you create a “transformation” for them.

Dylan Enright: Yeah, why are you different? Understanding why you’re different, why you’re unique, and that’s where we help. Is we help with that story. So often as a founder, you know in your head what your building is cool. And our expertise at Wefunder is helping translate that.

Kristin Carpenter-Ogden: That’s awesome.

Dylan Enright: Tens of thousands, hundreds of thousand people.

Kristin Carpenter-Ogden: Okay so I’m going to invite you to come back in and talk about saving the American dream. And I have to tell you, this was kind of embarrassing. But when I brought that up, I feel so strongly about what you guys are offering to my people that I literally almost got, like, emotional.

Dylan Enright: Good.

Kristin Carpenter-Ogden: All right. This topic, like, because this is, like, I’m not sure people really understand, like, the magnitude of what happened on May 16th, and you really have, actually. It’s not so much that you’re saving something that exists in the past. I think that you’re taking the concept of it and you’re dropping the clutch and propelling it into the future. And that’s what I think gets me so excited to spread the word about equity crowdfunding in Wefunder. So can you tell my audience what it means for Wefunder when they say, “Saving the American dream.”?

Dylan Enright: Yeah. I mean, it’s no small statement. We don’t take it lightly. But we really believe that by giving everyone the ability to invest or raise money for their company online, we’re kind of leveling the playing field. Right. Before Wefunder, before equity crowdfunding, if you wanted to start a business, you had to know somebody who was willing to write you a big check or you had to be willing to go down [inaudible] road or in Silicon Valley and pitch to VCs–there was such a select few number of people who decided what the next bit of innovation was. And it was–there was only 1% of any number of ideas they’ve got that check to take to the next step. And who knows for what reason, right? Like all these companies that get funding, only get funding if they plan to be $100B company.

Kristin Carpenter-Ogden: Mm-hmm.

 

Dylan Enright: But not every company has that vision, and they don’t have to. Wefunder is a place for anybody no matter where they are and–[inaudible], in New York, in Berkeley, whether they have access to bankers or not. They can put up a profile no matter what they look like, where they come from, what their education background is–and they have, hopefully, as in equal opportunity to get that funding to make their dream come true as anyone anywhere. I’m a white guy who’s gone to good schools and then have the privilege of getting a greater chance than a lot of people to get investment. But if Wefunder succeeds, hopefully, we help elevate a level of meritocracy where anyone with a great idea and any garage no matter where you are can share your story online and raise money from passionate fans all over the world so you can kind of take it to the next step. Hopefully, we’re making it easier for anyone everywhere to create their own American dream by telling their story online and raising money.

Kristin Carpenter-Ogden: That’s incredible. It truly is, and we’re living in an amazing time, aren’t we?

Dylan Enright: We are living in an amazing time. And the Internet makes a lot of things happen for a lot of reasons. And that’s the only reason Wefunder is now available. We’re able to kind of make it safer to invest in all these [inaudible] companies. And we couldn’t be more excited to be on the forefront of this. And we’re going to have competitors, serious ones, and we’re excited to battle with them. And it’s really just good for the industry as a whole. More competitors, more companies getting fundraising, more great ideas breaking out of that garage and getting to the shelves and getting in our hands and more probes that save more lives [inaudible] skiing. And that’s really exciting.

Kristin Carpenter-Ogden: It is. Well, I really just–I feel so lucky that I got you on the phone because I know you’re just hauling ass right now. So thank you, Dylan Enright. Thank you, Wefunder, for supporting our market. Obviously, I see SlingFin right here on your front page and I see another couple outdoor brands, too. Check it out at wefunder.com. My Trail Co is another one that’s on there. So again, it’s so great that we have an advocate like you right in the leading equity crowdfunding resource of Wefunder. So great to meet you. I can’t wait to have you back on the show, Dylan. Like, I think that we should have regular quarterly interviews with you where you’re giving us kind of a heads-up on what’s the transformation that works [inaudible]. And again, like, what I really want to thank you most for is putting your asses on the line to save and change and push forward the American dream. Thank you so much.

Dylan Enright: Thank you, Kristin. I really appreciate it. And I just want to tell all your users, if you know anyone like Martin, if you know anyone starting the next great idea, tell them to send me an e-mail. Get on Wefunder. We want more stories like that and we want to help more people to kind of get their dreams off the ground. And I’m really excited that you gave me the opportunity to come chat about it.

Kristin Carpenter-Ogden: Yep. And Dylan’s e-mail, believe it or not, will be on the podcast notes page. You just said it.

Dylan Enright: It’s dylan@wefunder.

Kristin Carpenter-Ogden: Awesome.

Dylan Enright: Shoot me an e-mail. Thank you, Kristin.

Kristin Carpenter-Ogden: All right. Thank you. Talk to you–

Kristin Carpenter-Ogden: You know, it’s true. I actually did get kind of [inaudible]. I got a little emotional talking about how Wefunder and equity crowdfunding–the passage of the JOBS III Act has not really saved the American dream. It saved and preserved the concept of it, which as Americans, we’re very, very tied to. All of us. But what it’s doing is it’s essentially propelling it forward. It’s furthering it. And it’s bringing a level of the consumer driving and having emotional connection with, and ownership of brands to a level we’ve never seen before. And it’s an incredible storytelling platform. The best, actually. So  having Dylan here today to speak with all of you, my dear outdoor founders, was an incredible experience. I fully plan to have him back. And I hope this brought you incredible insight value and motivation. If you’re on the fence right now, send the guy an e-mail. Ask him what he thinks about your potential project. It’s Dylan, d-y-l-a-n, @wefunder.com . He was a fantastic guest, super open. And you can hear in his voice, like, they’re going with it, they’re nimble, they’re seeing where things go, they’re seeing what their clients need in terms of positioning on the Wefunder platform. This is such an incredible time of change and opportunity. The door is open. Go get it, everybody. Thank you so much for listening to me today. Please, please share this with an entrepreneur who you know who’s sitting on an awesome outdoor market, bike market, endurance, snow market innovation, afraid to start because they don’t know how to fund their idea. Send them this episode. And if you can, please give it a positive rating and review on iTunes so more and more people can see it and more and more innovation can happen in our markets. Nothing makes our markets more healthy. Thank you so much for listening. I value you so much. And until next time everybody, go insanely big.

Join the Conversation

comments