Running a business is a lot of work. Who am I kidding, I’m sure you all know this. I certainly feel like there’s a lot on my plate with my two endeavors.

But my guest for this episode is a retired professional cyclist, an author, and currently has four entrepreneurial endeavors underway. George Hincapie is an athlete I’ve always admired and I’ve come to respect him even more so after reading his memoir, The Loyal Lieutenant: Leading Out Lance and Pushing Through the Pain on the Rocky Road to Paris.

George is sharing his experience of almost two decades in the cycling industry, and how this experience has benefitted him as an entrepreneur. We’re talking about developing character, the importance of a positive mindset, and having a team mentality to get things done.

He’s also discussing how crucial his support network has been, and how he’s chosen to be supportive in the small, competitive field of cycling.

George is a versatile and hard-working entrepreneur, working in several different industries. He’s got great advice on investors, character, and keeping your eye on the prize. No matter what industry you work in, you won’t want to miss this conversation.

Bravery in Business Quote

“I mean, if you let doubt enter your mind while you’re going into a race —Then you’re already behind the 8-ball.” – George Hincapie

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Cliff Notes:

  • Retired professional cyclist and past owner of Hincapie sportswear. Currently involved in several entrepreunrial endeavors, including Hincapie Racing Team, Gran Fondo, and Hotel Domestique.
  • Hincapie Sportswear has their own factory in Colombia, run by George’s Aunt and Uncle. (Kristin said she wanted this in the shownotes)
  • Bootstrapping and looking for investors are not mutually exclusive business strategies. You can have investors and still be running much of daily operations and marketing yourself.
  • Think of more intimate ways to get to know your clients. Trade shows and large professional events are not always a great value for the time and finances required to attend. Hincapie Sportswear flew all of their biggest buyers out to Hotel Domestique to show them the new lines of product last year.
  • Use connections you have from other endeavors or lines of work to grow your business. George brought his biking contacts and knowledgeability to each of his new businesses.
  • Team is everything. Focus on being a good teammate, and a good leader. Trust people to do what they do best, and don’t micromanage. Try to be the best team member, not the best individual.
  • Sometimes great ideas come to you when you’re doing something else. George got a lot of his ideas for his book while biking. Get away from the office.
  • Outside support is important in any endeavor. It’s important to have the support of your teammates and co-workers, but also that of your family and close friends. George’s parents supported him in his early years, and his wife was a huge help during the book writing process.


“The difference is, on a level playing field, a lot has to with your mindset” – George Hincapie

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Transcription (click to expand)

So it’s not everyday that you get to interview somebody that you really look up to. I mean, I guess I get to do that a lot here but in the case of cycling and professional cyclists who I really admire, that’s not an everyday occurrence. But today, I got to do that. I present to you today as my guest, George Hincapie, who is an amazing professional cyclist, like one of the longest, most storied careers in the sport, [inaudible], amazing athlete, and then all around great guy. So I want you to consider reading his book. It’s called George Hincapie: The Loyal Lieutenant: My Story. It’s very honest, it’s very human. It shows so much of the candor, the character, the family side–it’s just a great read that really humanizes Mr. Hincapie as the character and the leader that he is.

First of all, pick up that book. Second of all, listen to this podcast because we actually get to talk to George today, you and I, about his entrepreneurial exploits. He stepped out of his pro racing career into an established business his brother had already been running, Hincapie Sportswear, for seven years when he retired in 2012. George has since added three more entrepreneurial endeavors in his junior development team, now just Hincapie Racing Team, Gran Fondo, and yes, of course, Hotel Domestique. So listen in to such an amazing story going from pro-cyclists to entrepreneur with four different business endeavors. Here today with George Hincapie on the Intrepid Entrepreneur.

Kristin Carpenter-Ogden: George Hincapie, welcome to the Intrepid Entrepreneur podcast.

George Hincapie: Thank you.

Kristin Carpenter-Ogden: It’s such an honor to have you here, and I’m just really excited that we get to spend some time filling in my audience on so many of the things that have been going on in your life since 2012. Can you tell us where you’re calling in from today?

George Hincapie: I’m calling in from Greenville, South Carolina.

Kristin Carpenter-Ogden: That must be still little bit sweet seeing how it’s the month of July–I know I’m not supposed to put dates in these but this isn’t exactly where you usually have been in the month of July, is it?

George Hincapie: No. Usually in Europe. In France, recently. But it’s always nice to be home. I haven’t spent 4th of July in America for 20 years so it’s nice the last few years to be able to do that.

Kristin Carpenter-Ogden: Do you guys have a special 4th of July tradition now that you have been home in the last couple of years?

George Hincapie: We haven’t been doing it long enough to establish a tradition, but we’re just going to go watch fireworks downtown or in the house. Nothing extravagant, just staying around at the house.

Kristin Carpenter-Ogden: That must be kind of nice. As I was researching you, and it’s been fun. First I want to put a plug out for you on your book, called George Hincapi: The Loyal Lieutenant: My Story. It’s a fantastic read. I’ve told so many people about it, and then I ran into a friend who introduced me to you to do this podcast, and it was literally like a week after I finished the book that we got in touch. I just want to say it was a great candid read and it sets up so much insight and so much of the human side of what goes on. I mean, I’m a crazy cycling fan myself, so it was really cool to have you put that in your own words like that. Also, I love the way you weave your teammates and your family through the book in their own words. I just love the way that you guys put it together.

George Hincapie: Well, thank you.

Kristin Carpenter-Ogden: So on that note, I thought we could start a little bit by talking about just the fact that you literally spent, I think, longer than most, as a professional cyclist. 19 years, correct?

George Hincapie: 19 years as a pro, yes.

Kristin Carpenter-Ogden: And then obviously, going right from there in 2012 into an entrepreneurial career–that’s where we’ll be focusing today because I would love to know the mindset or anything specifically that came from cycling that fuels your entrepreneurial drive, if you will.

George Hincapie: Sure.

Kristin Carpenter-Ogden: First, I wanted to just ask: in the book, it does outline–it seems like Hincapie Sportswear actually was going before you retired officially from cycling. Is that true?

George Hincapie: Yes, that’s true. My brother has been running it for over 10 years now, and we’re partners in the company. While I was cycling, my role was just to sort of promote the brand and show the brand all over the world, basically. I did tours at the end of my career, I acquitted the brand and my contracts [inaudible] clothing really gave us more of a wide exposure and credibility. Now I do more of the day-to-day [inaudible].

Kristin Carpenter-Ogden: And what is that like for you? I mean obviously, first, my question there is is it easy to work with your brother? Because I have three of them myself, and I gotta be honest with you, it wouldn’t be my first choice.

George Hincapie: Well, I mean, it’s like anything. We have a real relationship. Obviously, we have disagreements at times, but for the most part, it’s been really smooth and I’m enjoying it.

Kristin Carpenter-Ogden: So it wasn’t like he had it all wired and you just kind of canonballed into the deep end and came in and started directing everything.

George Hincapie: No, exactly. I mean, we always talked [inaudible]. “When you’re living there, we can still talk everyday.” So now we just talk live and face-to-face instead of on the phone.

Kristin Carpenter-Ogden: Well, and I guess another business question I have is did you guys go through a wholesale retail model or are you doing direct? What’s the business plan around it?

George Hincapie: Well, our main business is custom clothing. We make clothing for teens, clubs, rites, organizations around the country and starting branch out to other countries now. So that’s our main business. We have a factory in Columbia that’s run by my my aunt and uncle. So that kind of differentiates us from a lot of other competitors out there that just source their [inaudible] from other factories in Asia. They’re just basically aligned but don’t really have any control on the quality or the timelines. So us having our own factory and producing our own clothing–it’s an advantage for [inaudible]. Because there’s a lot of companies out there now. And the new ones pop up everyday.

Kristin Carpenter-Ogden: Yeah. We, my company, Verde works across a lot of categories. One of my favorite things to do, and it was when I was a journalist as well was visit factories. I love to visit factories. I don’t know what that says about my personality, but that is so cool. I didn’t realize you guys actually own your own factory in Columbia.

George Hincapie: Check it out. [inaudible] in Columbia.

Kristin Carpenter-Ogden: That’s awesome. So that’s another extension of the family part of the business, obviously.

George Hincapie: Yeah.

Kristin Carpenter-Ogden: Wow, that’s really cool. I mean, that’s something I didn’t know. So I’ll put that in the notes page, too, because I think that’s awesome. Especially just in terms of shipping product overseas and sourcing and all of that, it’s just a very cool thing that you have that in place. I know that you make men’s and women’s apparel–do you have any other categories that you want to be expanding into in the future?

George Hincapie: We’re looking at some casual lifestyle pieces [inaudible] we’re launching in the next few months. Jackets and hoodies and t-shirts. [inaudible] wall t-shirts that are very fashionable and high tech fabric. So that’s kind of the next phase that we’re experimenting in.

Kristin Carpenter-Ogden: A lot of the audience for my podcast is–we’re industry people across the outdoor active lifestyle market which includes bike. And I know you guy have exhibited at Interbike. I’ve seen your booth there. But will you be bringing the casual stuff there too or is it mostly the core bike stuff that’s there?

George Hincapie: We actually didn’t go last year. But we went every year to Interbike. But last year we did something different. We brought all our biggest dealers into South Carolina and showed off the [line?] here. It’s just a lot more intimate experience, and we thought we were able to get more value doing that. It was a huge expense going shipping off the whole company and setting down a booth at Interbike. We just felt like we could do more on our own, and I guess that we’re going to use that same strategy this year.

Kristin Carpenter-Ogden: Is it at Hotel Domestique? Is that where you hold it?

George Hincapie: Yeah.

Kristin Carpenter-Ogden: Well, that’s an easy transition because I want to hear more about that. I’m that cyclist who would literally pay to go there for the food, wine, and the great riding. So tell us–okay, I get the apparel thing. That started–you already were seven years in, your brother was, when you stepped into the company. When did Hotel Domestique appear on the scene? What was the impetus behind that? Such a cool idea.

George Hincapie: Well, it’s actually just a property that I would ride by [at lunch?] in my training route 20 miles from the house. It was actually a bed and breakfast 10 years ago that kind of went through different owners and all of a sudden was just empty. I thought, what a great spot. The training from that hotel was world-class, in my opinion. The roads, there’s no traffic, just mountains. There’s tons of different options to ride in. I thought about [inaudible]. I thought about integrating. How could would it be to integrate cycling with the sort of high-end food and wine element, and bring that place back to life or [inaudible] renovated. We have a partner, a Canadian businessman that was really interested in the deal. [inaudible] and we went from there.

Kristin Carpenter-Ogden: That’s amazing. So basically you didn’t bootstrap that, you have a partner there and you had to–

George Hincapie: Yeah.

Kristin Carpenter-Ogden: I do talk a lot on my show about bootstrapping versus getting funding, if you will, or creating a pitch deck for an investor. But it sounds like because of your experience in cycling, you still have driven the experience even though you have an investor. Is that true?

George Hincapie: Oh yeah, I’m sure. My brother and I drove the whole experience. We hired the whole management team. We’re still very hands-on with marketing. We’re out there everyday, and [inaudible] really good [inaudible] but when I’m home–I’m there three to four days a week–we run camps out of there. We run our Gran Fondo out of there. We’re always coming up and sharing ideas about the next event or food and wine event that we can do there. Really using our connections, our relationships to bring more events and ideas about it.

Kristin Carpenter-Ogden: So I just had this vision of you in your pro racing career watching your weight for all of these races that you do. And now, basically you’re rolling wine, cheese and awesome food into a cycling experience which is awesome.

George Hincapie: Well, that’s why I still love running my bike. I spent so many years really watching what I ate and not being able to enjoy the foods that I love. Now it’s nice to–I exercise all the time but I eat whatever I want.

Kristin Carpenter-Ogden: That’s awesome. That really must be–I mean, I love food and that’s one of the reasons I do ride. So, yeah. Must be a nice homecoming for you. I was thinking with Verde, it would be a really cool thing to run a media camp or something out of there. Is that something that you–do you open it up to outside people to run events there?

George Hincapie: Yeah, we have Bicycling Magazine. Took the whole hotel–[inaudible] it was open for 4, 5 days and they did their product reviews.

Kristin Carpenter-Ogden: Oh, they’re testing.

George Hincapie: Yeah, they’re testing. So [inaudible]on that. People were–

Kristin Carpenter-Ogden: Cool. All right, well, I’ll have my people get in touch with your people.

George Hincapie: Sure.

Kristin Carpenter-Ogden: So obviously, tell us more.. So the order of the businesses was apparel first, and then–was the hotel second or was the junior team second? Tell us what the order of your companies are.

George Hincapie: Yeah. The clothing, the team, and then the hotel.

Kristin Carpenter-Ogden: Okay. So tell us a little bit about the team because obviously, they had a pretty amazing AMGEN Tour of California, correct?

George Hincapie: Yeah. The team has sort of started as a really small regional team here in Greenville. Now we’ve grown to come there every year.  We got a little bit bigger. We were focusing on talent from the southeast. We’ve grown our talent there. We got early on in southeast–or these guys are winning so the biggest race in the US. We brought on some foreigners that really helped complete the team. I mean, we provide a great environment, we provide a well-toured experience for these guys here in the US. They have a bus, they have trucks. Best equipment. We’re really proud with what we’ve done with the team. My goal is to continue to grow it, and hopefully one day get to Europe with these guys with this program.

Kristin Carpenter-Ogden: Then how far off do you think that is? I mean, obviously, you’re the best judge of anybody I could imagine, knowing when the team would be ready.

George Hincapie: I think if we found the right–obviously, it’s a matter of finding–we found the right corporate sponsor, I mean, it can happen right away. We have everything in place, we have relationships in Europe and that’s something that’s kind of hard to put a timeline on is because we’re always looking, we’re always searching. Right now, we know we have [inaudible] continue to do what we’re doing [inaudible] something else. Until that changes, we’re focusing on racing here in the US and try and do it as best as we can there.

Kristin Carpenter-Ogden: Well, it’s been really cool to see that whole thing develop. It must be an awesome way to give back to your sport.

George Hincapie: Yeah. For me, we’re not making any money from this team. For me, it’s just really gratifying to have this team, to watch these guys [inaudible]. I know that I would never have gotten to where I was without the local bike teams that really helped my family and I–well, me in particular, get to the races and providing equipment because I couldn’t afford it back then.

Kristin Carpenter-Ogden: How do you–I mean obviously now there’s all kinds of interesting ways to procure talent for a team like that, but do you [inaudible] to have scouts still or how do you find these unpolished gems of young riders?

George Hincapie: We have scouts. We follow a lot of the U-23 races, we follow a lot of their races here in the US. Thomas Craven is our director, he’s really good at scouting as well. We talk about new riders, potential new riders throughout the year. Obviously, there’s good and bad when a team is really successful because when they’re doing really well, other teams, obviously, are going to be interested in them right away. We’re not going to stop our guys from going through that. If they get approached or a contract then we’re happy to see them go. But it’s also a little bit harder to let them go as well because you kind of know that you’ve brought them along and get them to where they’re at. But part of the program is for them to make it to the pro tour. Until we become a pro tour team, we’re happy to [inaudible].

Kristin Carpenter-Ogden: Yeah. I could see how that would be tough. But at the same time, it seems like people can–maybe when you do get that status, they’ll come back around. Who knows? You know how small these industries are.

George Hincapie: They know that. I actually spoke with one of the guys the other day and he’s actually really [inaudible]–he’s only 20, 21. He was asking for my advice. He’s getting a lot of offers, a lot of interests. I said, “Look, we’re going to support you. If you leave, the door’s always open for you to come back.” I understand his position. He’s looking at going across the U-23 team where he’ll get to do all races. Right now we have guys that are 25 or 26 that are going to most of the races. For me, it’s like, “[inaudible] the really small industry. I won’t close the door on somebody especially when they come to me face-to-face and they tell me that they have another offer and they want to know my opinion. It was nice to [inaudible].

Kristin Carpenter-Ogden: So that really brings me to another topic I wanted to talk with you about, and that is the character. You really approach this in such a humble way in your book and you have other people talk about it which is one of the reasons I love the way you format your book. But I think that’s one of the biggest takeaways for me as somebody who’s followed your career, read your book. You have this amazing character, and I think I read somewhere as I was researching this interview that you wanted to first and foremost be remembered as a great teammate in your cycling. Is that something that you teach your young writers, like how much of character build do you have on that team?

George Hincapie: We just try to–I wouldn’t say I teach it but we try to just lead by example. We hire guys based on obviously how good they are but if they’re really good and they don’t have the right personality, we’re not going to hire them and they won’t last very long. We’ve had guys on the team that really just couldn’t fit in well in it. Our team right now has the perfect ambiance. Like in some of the team that I’ve been in, that really helps create successful environments. I mean, even if they might not be the best team and somebody’s [inaudible] they’re still winning and still leading the races for 3, 4 days. And that has a lot to do with the environment and the riders’ personalities that we looked at first and foremost. So yeah, that’s definitely part of our recruiting strategy as their personality, as their characters, and the way that we envision them fit in with our team.

Kristin Carpenter-Ogden: Another thing I wanted to ask you about is later on this team, and that could be-I’m not saying you’re necessarily the leader in terms of the coach or the trainor but you’re definitely the cultural leader, the icon on the team, and it’s your name on the team. So one of the things I really wanted to ask you about from your book that fascinated me–and you didn’t go into enough detail on it so I’m going to ask you about it here. Through the whole process of you going from performance enhancing drugs to clean racing, you mentioned that you employed a coach that helped you on mindset. And you literally gave it like two sentences. Can you tell us a little bit more about that? Because mindset, to me and everything I do–career, I try and be a fledgling cyclist as also a soccer mom so for me, it’s [inaudible] 3, 4. But you know, everybody has their own experience. But mindset’s a huge part of it for me. Can you talk about how mindset bridged you into the clean racing years, if you will? The second half of your racing career.

George Hincapie: Sure. I mean, at the pro tour level, everybody is so good. Everybody trains full-time, everybody does everything they can for the sport. And really, the difference is on a level playing field is a lot has to do with your mindset. I mean, if you let doubt answer your mind–”Why I didn’t want to do a race?” Or being unsure–your fitness, or even questioning how you might do that in one particular stage or how you might do in that race. Then you’re already behind the 8-ball. So my coach–she’s actually still a really good friend of mine–really just helped me get past any doubt or not really allowing me to think about negative things or doubt where I was in terms of my fitness. She really just helped me get a new thought process when I was starting these races when I was training. It was really helpful. I mean, it’s really easy to slip into a negative state of mind and have doubts. But when you don’t allow it, it helped me tremendously–and before, it actually helped me tremendously on a personal level, too. Mentally, when you’re going through tough times, even when I was going through a lot of the coming out of my past, that was very difficult emotionally, but through her training and good friends’ advice, I was able to really compartmentalize on the task that I had at hand. And I knew that I was in a really good position, that I was very lucky to be in a position that I was, and that–first, I’ll give you an example. When all these stuff started coming out in 2010, that’s all I can think about. I feel like I’m going to start in line with the Tour de France prologue, and that’s all I was thinking about. And imagine that I’m hearing one of the biggest sporting events in the world that my mind was just completely lost. But I went back to the basics and I thought, “Okay, well, I’m still here, I’m still racing, I’m still one of the best cyclists in the world, one of the best teammates in the world. The best thing I can do now is focus on that and really just prove a point to myself and everybody else that I had been cycling for my whole life and I’m still here on top of the game. The only way to prove that to the doubters was to continue doing what I was doing always, which is to be a great teammate and be one of the best teammates in the world. And I thought, in my mind, if I had doubt in my mind and I have all these negativity in my mind, I’m not going to be able to do that. So I was really able to shut out a lot of these worry and a lot of the stress while racing and things just clicked, and I really was–2011, we won the Tour de France [inaudible]. I was a big part of that.

Kristin Carpenter-Ogden: That’s such a cool story. It really is. You’re an unlimited being, if you will. Once you put your mind to something, I don’t care if it’s business, or you just gave us an example with the Tour de France. Mindset is everything. And I wonder, do you use visualization or did you use it then, and do you use that now in business or in your life? Is that something that’s a tool for you?

George Hincapie: So now that I’m more in the business world, I’m [inaudible] sort of the learning process and I am trying to implement a lot of those strategies that I had in cycling in the business world. It’s all very [inaudible]. We just focus on our companies now instead of just training. I mean training, in many aspects, is a lot easier in a sense that it’s a lot more [relatable?]. When you’re a professional cyclist of 20 years, you know you got to train this hard and you have to eat this much and you have to rest this much. The less you get sick, you know that you should be really successful. So this is a lot more about variables involved. But I like a challenge, I’m looking forward to see where they take me.

Kristin Carpenter-Ogden: Well, I love how you’re sort of flipping. I like the challenge. You’ve got literally, I think, four different business entities, or is it three?

George Hincapie: If you count the Gran Fondo, it will be four.

Kristin Carpenter-Ogden: Wow. So in three years, you had one that you retired with which was the apparel, and you’ve added three more. That to me is a lot to manage. Obviously, you probably have a great team and structures in place. Did you bring that from your cycling career too, just kind of knowing that team mindset where you may have a group of people around you that surround you and fill in the gaps that maybe you don’t bring to the table? Is it like that building a team?

George Hincapie: The team is everything. We have a great team. Right now, we’re [inaudible] company and with the Gran Fondo. The Gran Fondo is basically run by the clothing company. So we use a lot of the same people for that. But it’s all about trust and not micromanaging and let people do what they do best. They kind of laugh at me because I always come up with these crazy ideas that many times cause a lot more of a mess, but sometimes, were actually good ideas. So we all put a lot of different and creative stuff to the task that we’re doing.

Kristin Carpenter-Ogden: Here’s just one more mindset question. So you’re out in your bike now as an entrepreneur. I do a lot of books on tape while I’m training for my bike stuff, and I get these great ideas while I’m on my bike. Does that happen to you, too? Is that where these ideas come from?

George Hincapie: That’s where all of my ideas come from. When I was actually writing my book, I would ride around with a tape recorder because that’s when I think of the things I wanted to add in the book. And that was when they would come the most would be when I was on the bike.

Kristin Carpenter-Ogden: You’re probably wondering, “Gosh, for 20 years, why didn’t I think about? Now I’m thinking about these cool business ideas.”

George Hincapie: Exactly, yeah.

Kristin Carpenter-Ogden: So I also have to ask, and first, a compliment. I love how you wove your family from the time you were young all the way through now you’re married, life with kids. Your family is so prevalent in this book. It’s one of the most endearing parts of it to me, as one of your fans. And I just wanted to ask, was that okay with your wife and everything in terms of really being a part of that book? There’s a lot of really personal stuff in there in terms of just how the struggle was, how they travel with you, and going through the whole tough time with you. Was that tough like a tough sell to your wife, like, “Let’s just put it all out there”?

George Hincapie: Not so much. She knows that it was important for me to tell my story and get it all out there. She was very supportive of the process, [inaudible] she was proud of the way the book came out. She seemed really happy with it. They were always really supportive when I was working on. So there was never an issue.

Kristin Carpenter-Ogden: Well, you’re a lucky man that way. You have a lot going on and it seems like your family is super supportive, so. It just was really cool to see in it. I loved also reading in there about how your teammates seeing you with your kids and your wife made them realize like, “Hey, that might be something I want in my life, too.” I love that. Now I have to say, my kids, I have a 13-year-old son and a 9-year-old daughter. My 9-year-old daughter, [inaudible]. I think she might be my aerobic kid. I’m hoping she’ll want to do Nordic ski racing and all [inaudible] those stuff. But my son is straight up downhiller. Like, endurance-only. And there was a part of me when I was researching this interview, George, where I was trying to picture you as a soccer coach or something like that. What are your kids into? I understand you probably don’t push them into cycling, but do you find that you have to volunteer for boy scouts or soccer or something that’s really not part of what you grew up doing.

George Hincapie: Yeah, that’s funny you say that. My son, my daughter–she’s got a roadbike and she’s not that into biking or any sports for the moment right now. My son is really into soccer so we do drills a couple days a week. I don’t know anything about soccer. He’s actually getting pretty good. He’s 7 years old. And we bike probably two or three times a week. We rode 12 miles the other day, I was pretty happy. That was his longest ride.

Kristin Carpenter-Ogden: That’s cool.

George Hincapie: Right now I hadn’t bribed him. So 6 miles then we’re going to stop and get ice cream. I don’t push them to do anything. I do want them to understand that if you want to be good at something, he’s got to go to work hard, he’s got to practice. And to me, just to see them out there or wanting actually, asking to go kick a soccer ball around with him, I love that. Because [inaudible] he’s starting to get it, he understands that okay, these kids are getting really good at soccer, even at his age, they’re out there practicing. And they’re not playing video games, they’re out there all the time practicing. So he’s starting to understand that. That sort of mindset can really help them in all aspects of life so best do the best and I’ll try to teach them now.

Kristin Carpenter-Ogden: That definitely seems like that was handed down to you from your dad.

George Hincapie: Yes, absolutely.

Kristin Carpenter-Ogden: I love that part of the book. I mean, he actually was–was he also competing some when you were or you were little or was he really just focused on you guys?

George Hincapie: He was competing a little bit. But pretty early on, [inaudible] just focused on us.

Kristin Carpenter-Ogden: That’s really cool. So I can’t actually say you guys are soccer people. I don’t know if you’re on the same boat I am but we’re entering into the traveling team years. Have you gone there yet?

George Hincapie: [inaudible] not there yet.

Kristin Carpenter-Ogden: Oh my gosh.

George Hincapie: I know. Now I really understand [inaudible] my parents gave me because they took me to every race, they really had no weekends free. I see that now. It’s like, “Okay.” If [Enzo?] really gets into soccer, I’m going to have to really give up a lot of weekends and a lot of free time to do that. So we’ll see. [inaudible] is we haven’t traveled yet, though. His schedule–he’s off now but he’s got late practice three days a week, and then games on the weekends that are all so far, but next year I’m sure we’ll start traveling a little bit.

Kristin Carpenter-Ogden: Well, it is really fun. The parents get into their own brand of travel when we’re on the road together, and it’s awesome to watch the kids go to a different town, jump on the hotel beds. It’s really a cool thing. So that’s really neat to see. Is there anything that you wanted to add because I literally think I’ve hit most of my topics with the exception of asking you about your basketball game because I played that in college and I’m obviously curious about that as a hobby. But did I miss–

George Hincapie: I love basketball. I used to play a lot when I was a kid. Now I’m totally into tennis, though.

Kristin Carpenter-Ogden: Oh, really?

George Hincapie: Basketball hurts my back a lot more than tennis does. I play tennis all the time, I’m totally addicted. I’m not very good but I love it.

Kristin Carpenter-Ogden: Oh, that’s so cool. And hopefully, maybe Hincapie will launch a tennis collection here in the near future.

George Hincapie: Exactly.

Kristin Carpenter-Ogden: Is there anything like–you mentioned some lifestyle stuff. At one point, didn’t you do some high-end denim? I remember seeing at a tradeshow. I was like, “Okay, finally. We are getting this into this tradeshow.” You know?

George Hincapie: We did. It was kind of like a fun thing for us. But now, I mean, honestly, we’re just so busy making the biking clothing and always trying to stay on top of the game in terms of fabric [inaudible] that we don’t want to lose focus on that.

Kristin Carpenter-Ogden: Well, I’m hoping secretly that you maybe change your mind there a little bit because I thought that was a pretty cool development.

George Hincapie: We may. You never know.

Kristin Carpenter-Ogden: Yup. Well, again, I want to thank you so much for your time. It’s been an honor having you on the show. I mean, I doubt you remember meeting me last year in the Ride of the Rockies, but I met you in a Starbucks in Winter Park. You were so gracious and I was literally like, “Can I take a picture of you with my iPhone?” And you were like, “Sure.” So I’ve got this picture, and here I am inside Starbucks wearing my helmet–

George Hincapie: Was that the day we got snowed on or?

Kristin Carpenter-Ogden: That happened the day before. So this was like the day we were going to steamboat.

George Hincapie: Oh, okay.

Kristin Carpenter-Ogden: And it was really cool. I literally sent that picture around to my family and some of my friends. I just want to say you were so approachable and it was totally fine. And then later on the ride that day, you said hi to me again. It was cool. My audience, just so you know, on the podcast notes page, we will be giving away probably 5 or so copies of this book so keep your eyes peeled for that. I’ll have details for it on the notes page. And George, once again, thank you so much. It’s been an honor being able to spend a little more time with you here. And I hope you have an awesome holiday with your family.

George Hincapie: Thank you, you too.

Kristin Carpenter-Ogden: I get a sense that George Hincapie hasn’t been interviewed by a lot of business podcasters or press. I have a feeling that’s going to change going forward. The guy is the epitome of an intrepid entrepreneur. Within 3 years of being retired from pro-cycling, he jumped in to an already in motion Hincapie Sportwear, founded his Gran Fondo, his pro racing team, and yes, the Hotel Domestique. I cannot wait to go do that Gran Fondo and stay at that hotel. Food, wine, and cycling. Gets my vote everytime. So George brought so many things from his experiences on the pro peloton to being an entrepreneur, and this podcast really brought that to light. I thought I loved that. He has a distinct passion-driven approach to his business that’s super authentic. Staying within cycling but creating a ripple back, I say, beyond that. And I just love that he discovered the power of mindset and positive thinking while cycling. But he brings that as his A game to his life and career as well. He inspired us as a pro-cyclist, sure, but in my mind, he’s 10x that with the reach and impact of his entrepreneurial endeavors. And with his book. When you have your mindset tuned, the opportunities are literally endless. And I’m obsessed with the power of mindset. It’s a topic I cover a lot in my free content for livinguber.com. And your gateway to that free content is a weekly newsletter that you can sign up for by texting 33444 right there on your phone and then texting the word “Intrepid” and you’ll get that newsletter and all the free content that comes with it. And also, visit the Intrepid Entrepreneur’s podcast notes page at livinguber.com/podcast where you can enter to win one of five autographed copies of the book George  Hincapie: The Loyal Lieutenant: My Story. It is a great read. Such great read. And it will catalyze you to go big, which is exactly what I want you to do until we meet here again.

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