What are press releases? How do you know when you need one? Where do I even start? What kinds of content do I include? Is a press release even for me? These are just a few of the questions that I can cover in the LIVE Q&A Hot Seat call…
As entrepreneurs in the outdoor industry, we all crave outdoor activities for many reasons. I love being outside and breathing in the fresh air while knowing I am also getting fit by doing what I love. Sometimes we don’t have this opportunity and we start neglecting our fitness. This should…
As marketers, we know how valuable social media and our online presence are. But what happens when a bad comment hits us or we really have issues understanding growing our social avenues? The best thing we can do is find those core fans and try and win the hearts of…
As a woman, we hear all the time that it’s dangerous out there and we probably shouldn’t be doing anything alone. We are brought up to think that we need a partner (often a man) to do certain things like camp, climb or take an adventure. This stereotype needs rethinking….
With the holidays fast approaching, time IS of the essence. We all know how important our digital content/social media channels are in promoting our brand, but what happens when vacation is needed? Any great marketing professional knows when we run into the dilemma of a time crunch or taking time…
