Social networking can be a fun outlet for our brands but what happens when we have issues leveraging the best channels? How do we make a decision on which social network/s to use? I recently ran across this impressive article from Social Media Today and Ryan Stewart titled, “The 5…
Launching a major campaign or business can be absolutely terrifying. You can prepare for everything to be perfect but sometimes, things don’t always go as planned. You have to work hard to solve problems and then liftoff! You are up-and-running. Now what? As marketing professionals, we consider ourselves to be…
2015 is here. If you read the most recent newsletter, you know that one of my favorite things to do is review the recaps and lists offered through our favorite magazines and social media sites. Looking at this content helps us reflect and prepare for the new year. I ran…
It’s apparent by how many blogs are available that people have valuable things to say and much advice to give. But what happens if no one can ever find it?—nothing, that’s what. I ran across this great article form Kapost Content Marketer who built out a great SEO checklist of…
How often do you shout at your followers with bold statements and exclamation marks? Use Hashtags or smiley emoticons? Ask the right questions? I always tend to wonder what practice works best for social media, especially Facebook, and how copy in our statuses affects click-through and ROI. I ran across…
