What’s the most important thing to your customers? We talk so much about marketing and social media and finding out what our avatar does that it’s easy to lose sight of the thing that matters most to them: an amazing product. Building the best product possible should be a top…
Customers are one of the most important assets any company can have. We’re all so grateful for the people who fall in love with our brands and love our products! I’m talking about our lifers – our loyal, long term customers. These are the people that repeatedly come back…
We’ve been talking a lot about using narrative and stories and personality to market your business recently. It’s such an important part of your brand identity. Stories sell! Let’s dig into what that means. WHAT’S YOUR STORY? Instead of just seeing a cool product, people want to know the…
Dear Founders, When I was a professional raft guide (in so many ways, the best job I’ve ever had!), we guides had a saying: “There are those who have flipped, and those who will flip.” Flipping the raft was just about the worst – and most persistent – fear we had in…
The other night I Google’d “race weight.” Yes, I did. True confessions. There’s a pretty good reason for this, and yes it involves a race I’m signed up for. The Mt. Evans Hill Climb road bike race is a mere 17 days away (but I’m not counting….), and I know…
