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Public Relations

SnapChat2

True Confessions of a Brand Communications Agency Owner

By | Branding, Content, Entrepreneur, Marketing, Personal Branding, Public Relations, Social Media | No Comments

My name is Kristin Carpenter-Ogden and I’ve just joined SnapChat – as in today! Yes, the person who founded and serves as CEO of one of the leading brand communications agencies in the outdoors markets, has not joined SnapChat yet. There. It’s out there. It feels good to confess that…

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Be Remarkable to Your Target Customer

Ditch the Lowest-Common-Denominator Approach in your Content Marketing

By | Branding, Content, Entrepreneur, Marketing, Public Relations, Social Media | No Comments

Ahoy mates! Today’s blog gives you a great new example to follow to make your brand’s storytelling far more powerful. Let’s dive right in! In episode No. 57 of the Intrepid Entrepreneur podcast (which airs this Friday), I interview a good friend of mine, Brad Steward, the founder of Bonfire…

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Dec. 28, 2015. Character portrait of Donald Trump giving a speech. Bigstockphoto.com

What Donald Trump Can Teach Us About Content Marketing

By | Branding, Content, Entrepreneur, Marketing, Personal Branding, Public Relations, Social Media | No Comments

Hey everyone! Today’s blog covers a very, very important trend that’s manifested for 2016 (and yes, we can partially thank The Donald for it). Did you know that 2016 is the year we get to collectively kick corporate brand ‘speak’ and political waxing and waning to the curb? #DTrump helped this trend manifest. … By…

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