How can it be that two companies can make and sell the exact same product and one can be far more successful than the other? It’s not because one has a founder whose just luckier than the other one, and it’s not at all about timing or circumstances. I’d love…
My name is Kristin Carpenter-Ogden and I’ve just joined SnapChat – as in today! Yes, the person who founded and serves as CEO of one of the leading brand communications agencies in the outdoors markets, has not joined SnapChat yet. There. It’s out there. It feels good to confess that…
Ahoy mates! Today’s blog gives you a great new example to follow to make your brand’s storytelling far more powerful. Let’s dive right in! In episode No. 57 of the Intrepid Entrepreneur podcast (which airs this Friday), I interview a good friend of mine, Brad Steward, the founder of Bonfire…
A lot of journalists who I’ve known for a while like to talk shop with me about what it was like to jump the fence and go to the public relations side of the equation. I made that transition 14 years ago, and I can remember feeling a huge identity…
Hey everyone! Today’s blog covers a very, very important trend that’s manifested for 2016 (and yes, we can partially thank The Donald for it). Did you know that 2016 is the year we get to collectively kick corporate brand ‘speak’ and political waxing and waning to the curb? #DTrump helped this trend manifest. … By…
