Samantha Kilgore backcountry skiing, Mountain Diva

Divas We Love: Samantha Killgore, Marketing Genius and Guru of General Awesomeness

By | Gear, Mountain Life, Outdoor, Ski, Uber Divas, Uncategorized | No Comments

By Rachel Walker Here’s what you need to know about Samantha Killgore, the new marketing manager for SCARPA N.A. [Ed. note for full disclosure: SCARPA N.A. is a Verde client], who will officially start promoting the Italian powerhouse’s footwear in January: her humility is humbling; she credits much of her…

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Mtn Diva on The Women's Story gear test

Interbike and Outdoor Retailer Announce Joint Media Event for Women Only

By | Bike, Gear, Outdoor, Uncategorized | 2 Comments

Photo: www. Looks like Emerald Expositions, the company that operates the Interbike and Outdoor Retailer (OR) trade shows as well as 63 other shows, has spied a good opportunity. Next June, the company will promote a women’s specific event for  general lifestyle and broad market media. The announcement (full link…

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Mountain Diva Guide to Selling Outdoor Gear to Women this Holiday Season

By | Bike, Gear, Outdoor, Uncategorized | No Comments

Photo: ‘Tis the season for family, for snow, for cookies shaped like pine trees and… for shopping! Whether planning a reserved holiday of gift giving or an embarrassment of riches wrapped in festive paper this December, nearly every Diva will spend some time shopping the local outdoor stores in…

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Alison Gannett on Mountain Diva

Divas we love! Freeskier, activist and survivor Alison Gannett

By | Bike, Outdoor, Ski, Uber Divas, Uncategorized | No Comments

Photo:  Israel Valenzuela By Rachel Walker If there’s a word to describe pro skier, environmental activist, energy consultant and organic farmer Alison Gannett, it is this: multifaceted. Unfortunately, that adjective falls short of capturing Gannett’s tenacious appetite for information and unwavering confidence that what she says and does matters. She’s…

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