We’ve been talking a lot about using narrative and stories and personality to market your business recently. It’s such an important part of your brand identity. Stories sell! Let’s dig into what that means. WHAT’S YOUR STORY? Instead of just seeing a cool product, people want to know the…
Dear Founders, When I was a professional raft guide (in so many ways, the best job I’ve ever had!), we guides had a saying: “There are those who have flipped, and those who will flip.” Flipping the raft was just about the worst – and most persistent – fear we had in…
I get to join my amazing colleagues and industry cohorts this week up in Salt Lake City for the Outdoor Retailer Summer Market 2016 trade show. I’ve been attending these amazing shows for just about 20 years now. It’s been a constant part of my annual travel and I’ve attended…
Hello my fellow #OutdoorFounders! I wanted to share some cool news! Intrepid Entrepreneur pulled in stellar media coverage from the Gear Institute (link is below). I’m pretty much stoked beyond recognition! The Intrepid Entrepreneur pulled in some stellar media coverage from the Gear Institute (link is below). I’m pretty much…
The other night I Google’d “race weight.” Yes, I did. True confessions. There’s a pretty good reason for this, and yes it involves a race I’m signed up for. The Mt. Evans Hill Climb road bike race is a mere 17 days away (but I’m not counting….), and I know…
