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Branding

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Turns Out that Failure Pairs Nicely with Innovation

By | Branding, Content, Entrepreneur, Goal Setting, Marketing, Personal Branding | No Comments

Today, I’ll be taking a page from the “Will it Blend” company playbook (you likely remember the company that showcased the strength of its blenders by shooting Youtube videos of iPhones being blended?). Let’s admit it. … It’s kind of fun to break stuff. And today, I get to absolutely…

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Be Remarkable to Your Target Customer

Ditch the Lowest-Common-Denominator Approach in your Content Marketing

By | Branding, Content, Entrepreneur, Marketing, Public Relations, Social Media | No Comments

Ahoy mates! Today’s blog gives you a great new example to follow to make your brand’s storytelling far more powerful. Let’s dive right in! In episode No. 57 of the Intrepid Entrepreneur podcast (which airs this Friday), I interview a good friend of mine, Brad Steward, the founder of Bonfire…

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Dec. 28, 2015. Character portrait of Donald Trump giving a speech. Bigstockphoto.com

What Donald Trump Can Teach Us About Content Marketing

By | Branding, Content, Entrepreneur, Marketing, Personal Branding, Public Relations, Social Media | No Comments

Hey everyone! Today’s blog covers a very, very important trend that’s manifested for 2016 (and yes, we can partially thank The Donald for it). Did you know that 2016 is the year we get to collectively kick corporate brand ‘speak’ and political waxing and waning to the curb? #DTrump helped this trend manifest. … By…

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2

Three Secrets to Creating Rabid Fans and Customers through Content

By | Branding, Entrepreneur, Marketing, Personal Branding, Public Relations, Social Media | No Comments

Welcome to January, 2016! As promised, January kicks my brand-new free training format for 2016 and today is the launch. … Because January’s training topic is CONTENT, more specifically, how to build an audience that’s rabidly stoked on the content you’re offering them, so much so that they want to share what you create and…

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