Today, I’ll be taking a page from the “Will it Blend” company playbook (you likely remember the company that showcased the strength of its blenders by shooting Youtube videos of iPhones being blended?). Let’s admit it. … It’s kind of fun to break stuff. And today, I get to absolutely…
Ahoy mates! Today’s blog gives you a great new example to follow to make your brand’s storytelling far more powerful. Let’s dive right in! In episode No. 57 of the Intrepid Entrepreneur podcast (which airs this Friday), I interview a good friend of mine, Brad Steward, the founder of Bonfire…
A lot of journalists who I’ve known for a while like to talk shop with me about what it was like to jump the fence and go to the public relations side of the equation. I made that transition 14 years ago, and I can remember feeling a huge identity…
Hey everyone! Today’s blog covers a very, very important trend that’s manifested for 2016 (and yes, we can partially thank The Donald for it). Did you know that 2016 is the year we get to collectively kick corporate brand ‘speak’ and political waxing and waning to the curb? #DTrump helped this trend manifest. … By…
Welcome to January, 2016! As promised, January kicks my brand-new free training format for 2016 and today is the launch. … Because January’s training topic is CONTENT, more specifically, how to build an audience that’s rabidly stoked on the content you’re offering them, so much so that they want to share what you create and…
