Content, Content, Content! We all know how important our content is in promoting our brand but creativity sometimes can be lacking and inefficient. Any great marketing professional knows when we run into a dilemma or are suffering from writer’s block, the best practice is to repurpose old material. I recently…
It’s that time of year again, a time to give thanks for the amazing lives we lead and the opportunities that are available to us. I recently stumbled across this excellent read from Laszlo Bock SVP, People Operations at Google and his analytics team, titled, “Two minutes to make you…
We like to consider ourselves experts in the marketing world, but there are always new trends to understand and master, new consumers to reach, and new generations to learn more about. We need to make sure that we are marketing appropriately to each generation. This gets extremely tough with the…
We are all busy trying to find the best practices and keep up with the trends, but do you ever wonder where the time goes? I do every day! We need to find time for our daily lives, our businesses and managing our own personal branding. As professionals, whether you…
I found an interesting read on the Bulldog Reporter, regarding a new study by Ektron, a content management and web experience software provider. The study cites that “more than 75% of global marketing leaders surveyed say content creation is their top priority for 2014.” This is not a big surprise….
