My name is Kristin Carpenter-Ogden and I’m the founder of The Intrepid Entrepreneur and the CEO and founder of Verde Brand Communications.
Over the past two decades, I’ve founded three successful companies in the active outdoor lifestyle markets, built Verde into a market leading brand communications firm and serves as a mentor for start ups and accelerators like Telluride Venture Accelerators. I’m also the podcaster behind The Intrepid Entrepreneur podcast.
But what you really need to know is that I’m a founder just like you. Sure Verde’s 15 years in, but Intrepid? I’m fighting the good fight right there with you (and enjoying every step of the way).
I recently was considering my time with Verde. During the past 15 years, I’ve coached and consulted close to 200 brands to successfully engage with and grow audiences and fan bases. These are companies like KEEN Footwear, ATHLETA, prAna, Timberland, K2 Sports, Confluence Outdoor, SCARPA, Metolius, Gregory Packs and so many others.
While I love to lead strategy for the larger businesses comprising Verde’s client roster, I have a very strong love for working with passion-drive founders.
I have a lot of empathy for them too, as choosing the “work for yourself” road may sound glam, but it’s so not the easy road.
Entrepreneurs, especially in our markets, need a container of support, mentorship, guidance, peer feedback and market-fluent training. This should be available to them without having to compromise the ownership of their companies.
What I wouldn’t have given for that exact solution when I was starting up (all three times, actually). It didn’t exist; so like a good passion-driven founder, I set about to launch it.