Join this community and have access to:
If you’re an entrepreneur in the outdoor, bike, snow and endurance markets, you’re in the right place.
You're very likely here because you:
My definition of success includes:
My work at the Intrepid Entrepreneur and Verde Brand Communications catalyzes growth and success for passion-driven businesses and brands. I help entrepreneuers (and entrepreneurial brands) in the active outdoor lifestyle markets build remarkable and profitable businesses that support a kick-a** lifestyle.
Since founding Verde in 2002, I’ve worked with over 200 iconic brands in the outdoor, bike, snow, endurance, action sports, consumer electronics, pet, travel and LOHAS (lifestyles of health and sustainability) markets. Some of those brands include: prAna, G3, SCARPA, KEEN Footwear, ATHLETA, Confluence Outdoor, Bonfire Snowboarding, Raleigh Bicycles, Timberland, GoPro, People for Bikes, K2 Sports and Backcountry.com, among many others.
I specialize in developing and implementing strategies to enable my clients to creatively reach and engage their target audiences and set up the funnel to conversion.
Digital direct marketing creates the need to re-engineer the sales funnel. Today, both the sales pipeline and customer retention are both tied to the branded experiences we offer to our target customers (avatars) across our platforms (online, offline and inline).
Through working with so many amazing companies in these industries, I’ve gained a ton of experience successfully guiding them through the transformation happening with how consumers discover, engage and buy from us today.
I work with brands, service providers, manufacturers, retailers, reps, consultants and independent founders to not only navigate the changes we’re experiencing but to mine opportunities from them.
The long and short of it? I’m one of you. I grew up in these markets and know no other approach than to be completely passion-driven in my solutions.
I love to coach and mentor entrepreneurs, which is exactly what I look forward to doing with my brand new A-Game Alliance private membership community. That’s a key differentiator of my membership community to other resources currently out there – you’re getting my approach, systems, resources and network, and access to me each and every month.
I’ve built three successful companies in these markets and a solid reputation for results, service, creativity and innovation in my work for two decades. Through the application process for this membership community, we’ll discover if my methodology is an ideal fit for you and for the peers you’ll be collaborating with in this on-going program.
I also get to realize a dream in the Alliance: to bring together a highly motivated group of entrepreneurs into a customized training and community environment, which will create huge gains for all involved. This is the masterminding component to the opportunity and it’s very powerful...
Considering what we’re navigating and the fact that such a support group has never existed before in our markets, we need this type of resource and support more than ever before!
The one-size-fits-all commerce era is over. … Your customers, existing and potential, will only respond when your business, brand and what you offer are hand-crafted, laser focused and customized to be their solution.
Today, a unique point of differentiation in your business and brand are not “nice to have,” they’re both absolute MUST haves. You must be passionate about your point of differentiation to attract your ideal customer and client.
You are the sum of the people whom you surround yourself with. When you hang with other big-thinking, motivated business owners, you will realize success and growth more quickly.
There are more avenues to connect to your target audience today than ever before. With my proven methods, I’ll help you discover the approach that will work best for you.
Being coached and mentored is a sure-fire way to get un-stuck and up-level your business, brand and profits.
There’s a proven system to goal setting and implementation. My system will make success in reaching your goals far more probable than anything you’re doing now.
In the A-Game Alliance, you’ll follow a on-going business and branding training model that I’ve successfully used with hundreds of businesses. I keep evolving it in real time through our digital, interactive membership community platform we’ll be using in the Alliance.
The A-Game Alliance is an on-going, private membership site that offers:
The A-Game Alliance is customized for founders and independents in the outdoor, bike, snow, endurance, travel and LOHAS markets.
If you want to start a passion-driven business or are already at the helm of your own passion-driven business, and you’re relentless about your vision to bring your business to the next level and beyond, this membership community is for you!
I believe in the power of community and masterminding, and my intention of the A-Game Alliance is to combine the two. Here are the reasons why I love mastermind communities:
Napoleon Hill, in his famous book “Think and Grow Rich,” concepted the mastermind alliance. He believed that a group of like-minded, achievement-oriented individuals could dramatically leverage each other's success. He wrote: “No two minds ever come together without thereby creating a third, invisible and intangible force, which may be likened to a third mind.”
Through our Mastermind, we’ll build bridges from where you are now in your business to where you want to be. Remember, you cannot get to the next level by doing the same things that got you to where you are today.
The membership community will be open 24-7, offering trainings, content and community to all who belong, on an ongoing basis. I’ll personally offer a monthly Q&A/mentorship call, which will encourage collaboration. My team and I will also closely monitor and manage the community forums to ensure that participants are connected on their questions and that feedback is given in a timely manner, and sparks further engagement between the membership. All calls/trainings will be posted to the membership community site.
Members of the A-Game Alliance are expected to be active in the forums, complete the trainings in a timely manner and engage actively in the community. The assignments offered with the monthly training themes facilitate implementation, as does community forum participation. To get the most out of your membership, commit to being proactive with completing assignments and participation.
I’ll be posting a monthly training theme that will guide the assignments, guest mentor appearances, the community discussions and all of the content. As we go through the months, the previous content will remain in place, to ensure cross pollination of new skills and ideation, and sharing of feedback and support with one another. All Q&A calls and guest mentor lectures will be recorded.
You have to commit to yourself and this group - commitment will support our success!
NOTE: Because I’m committed to keeping the Alliance a relevant support resource for entreprenuers in the outdoor active lifestyle markets, an application is required for membership. You can access the application here.