We like to consider ourselves experts in the marketing world, but there are always new trends to understand and master, new consumers to reach, and new generations to learn more about. We need to make sure that we are marketing appropriately to each generation.
This gets extremely tough with the ever-changing population. We not only have to worry about Generation X, Generation Y, and Millennials , but now there is Generation Z.
“Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to ‘Gen Z’ — the next major consumer group, comprised of teenagers who are younger than 19 today.” From Mashable’s Macala Wright.
I found this article very interesting and slightly shocking being that my kids and 25% of the U.S. population encompass “Gen Z”. These young adults have grown up with the internet and new technology, making them aficionados of the digital world. So how do we market to them?
Mashable presents us with three things to know about marketing to Generation Z including: best social practices, how to empower the group of teens, and best platforms to use.
To learn more about the three concepts from Mashable, click here.
Photo credit to Flickr, Peter Didina.