Are you a founder in a passion-driven industry? Are you curious to learn how to launch or up-level your company? Do you want to learn how to position your brand or storytell like a pro? How about growing a rabidly loyal tribe for your brand? Sign up here to get on the wait list for the first private mentorship and community of its kind, the Intrepid Alliance. Enrollment opens in October, 2016.


News, updates, tips and information for the intrepid at heart...


How to Win at Retail Today with Colorado Retail Icon, Ken Gart

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  Being a passion driven entrepreneur is one thing, but incorporating that passion into everything that you do is another, even more challenging endeavor. My guest this week is not only a highly successful Colorado entrepreneur, but he is also giving back to the state by investing energy in what...

Character and Teamwork First with George Hincapie

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Running a business is a lot of work. Who am I kidding, I’m sure you all know this. I certainly feel like there’s a lot on my plate with my two endeavors. But my guest for this episode is a retired professional cyclist, an author, and currently has four entrepreneurial...

How to Get Unstuck in Your Business

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  At some point in time, everyone has gotten stuck. Stuck in the mud, stuck in the snow, stuck in a situation we want out of. For us passion driven entrepreneurs, it’s often stuck on an idea we love that’s struggling to become a reality. As those of you who...




News, updates, tips and information for the intrepid at heart...


Get out of Stuck-Ville and Start Making Traction Happen in your Business! Sign up for the Get Unstuck Challenge Today!

By | Branding, Content, Entrepreneur, Goal Setting, Outdoor, Personal Branding, Social Media | No Comments

Dear Founders, When I was a professional raft guide (in so many ways, the best job I’ve ever had!), we guides had a saying: “There are those who have flipped, and those who will flip.” Flipping the raft was just about the worst – and most persistent – fear we had in…

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Gear Institute High Fives Intrepid Entrepreneur!

By | Branding, Content, Entrepreneur, Marketing, Outdoor, Personal Branding, Public Relations | No Comments

Hello my fellow #OutdoorFounders! I wanted to share some cool news! Intrepid Entrepreneur pulled in stellar media coverage from the Gear Institute (link is below). I’m pretty much stoked beyond recognition! The Intrepid Entrepreneur pulled in some stellar media coverage from the Gear Institute (link is below). I’m pretty much…

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We have had the pleasure of working with Kristin and Verde for five years — or to put it more accurately – being guided and supported for five very rewarding years. During this time, our company has undergone tremendous change and growth; our brands have become more dominant in the marketplace, and our marketing strategies have made significant shifts.

Cheri McKenzie | Vice President, CMO, Marketing, Confluence Watersports

Kristin Carpenter-Ogden and Verde are an integral part of the Accell North America organization. They have allowed us to organize a comprehensive plan of engagement around the media, social media and communication planning. Beyond these initiatives, likely the most valuable asset that Kristin has offered is the development of strategic planning for our business. Kristin brings a valuable, and experienced, perspective to our strategy discussions that we had been missing prior to our engagement with Verde.

Chris Speyer | COO, Accell North America (Raleigh Bicycles, Diamondback, Lapierre Bicycles)

As Kristin’s founding client with Verde, Metolius is proud of the continuous growth we’ve seen between the two companies over the past 12+ years. Kristin’s level of commitment to us has been of the highest order since day 1 and we look forward to many more years of mutual success.

Brooke Sandhal, Metolius Climbing

Back in the day, we had put out requests for PR to a wide field of established and up-and-coming agencies. All of them came back with multi-page proposals that essentially barked up the tree in the same way and followed a boilerplate plan. Kristin was introduced to us on the spur of the moment at a tradeshow; in the 15 minutes we met she presented a more powerful understanding of who we were, where we should go and how to get there than any of the thick well-researched proposals we had read.

Nick Yardley, Julbo Eyewear